Q Chapter Preview: In this chapter we explore the process focused on customer value-driven marketing strategies and constructing marketing programs. We then examine marketing strategy and how marketers choose target markets, position their market offerings, develop a marketing mix (4 P's of marketing) and manage their marketing programs. Takeaways: Describe the elements of a customer value-driven marketing strategy and mix and the forces that influence them. The focus is on marketing's role in planning and how marketing works with its partners to create and deliver customer value. Read in the Textbook: Chapter 2. Company and Marketing Strategy. Assignment: One (1) page: What is positioning and what role does differentiation play in implementing it? Assignment: One (1) page: Explain the four P's of marketing? Assignments Due: Tuesday, 2/28@11:59pm. No assignments will be accepted after due date.