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– Nelson Mandela

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The two issues that drew my interest are: "Social media is/is not a significant driver of social justice action" and "Social media does/does not foster closer social relationships, making interpersona...

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Discussion 1

The two issues that drew my interest are: "Social

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Res judicata, is defined as “claim preclusion”, and is a Latin terminology used for several matters that has already been decided and includes two either concepts both under the civil as well as the c...

Week 1 Discussion 2
Week 1 Discussion 2

Res judicata, is defined as “claim preclusion”

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In Chapter 11, there was a proper explanation made for the concept of conflict and what are the benefits and drawbacks of the conflict. The benefits of the conflict include proper group decision makin...

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Discussion 6 ch 11

In Chapter 11, there was a proper explanation made

Assignment 1- Chapter 2

Assignment 1- Chapter 2

Q Chapter Preview: In this chapter we explore the process focused on customer value-driven marketing strategies and constructing marketing programs. We then examine marketing strategy and how marketers choose target markets, position their market offerings, develop a marketing mix (4 P's of marketing) and manage their marketing programs. Takeaways: Describe the elements of a customer value-driven marketing strategy and mix and the forces that influence them. The focus is on marketing's role in planning and how marketing works with its partners to create and deliver customer value. Read in the Textbook: Chapter 2. Company and Marketing Strategy. Assignment: One (1) page: What is positioning and what role does differentiation play in implementing it? Assignment: One (1) page: Explain the four P's of marketing? Assignments Due: Tuesday, 2/28@11:59pm. No assignments will be accepted after due date.

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The concept of positioning is important for launching any new product or service. It plays an important role for making the marketers and the customers understand regarding how the launching of new offering gets fit into the set of choices. It is equally helpful at any stage of the product life cycle for which differentiation of products can be made from those of its competitors and proper analysis can be carried out behind preferring more of the product. The marketers are also provided the responsibility of making attractive offers to those of the customers (Differentiation vs positioning, 2020). For this, the customers can also become educated enough regarding the options which is made available to them so that they can make proper evaluation of the same and select those which fits the best.